Providing women consistent training and practice for being a hard target for predators, prepared in the event of an emergency and

resilient in all areas of life.

Self-protection only works if you work it.

Learning something once is great- but does it stick?

Especially when chaos occurs, if you haven't practiced and made what you learned in class second nature...

you could find yourself feeling more like the problem than the solution.

Next Live Training:

Tuesday September 23rd 7pm EST

Topic: How to Use Your Body as a Weapon

Have you ever wanted to learn how to fight/protect yourself- but don't have time to commit to going to a martial arts gym?

Maybe you don't want to roll around with sweaty dudes-

Maybe you're like the majority of women and feel a little intimidated to join-

Or maybe you just don't know where to start?

The Hard Target Society is an excellent starting point for all of this.

Why This Exists:

You left our training on fire.

You remembered the moves.

You stood taller.

You felt powerful.

But a few months later, you froze in a moment that mattered — because the moves were gone.

The confidence faded.

Life got busy.

That’s not your fault.

That’s how most personal safety trainings work: one moment, and then… nothing.

The Hard Target Society changes that.

This is where you remember the moves without having to go to class.

And it’s where you build the muscle memory — in your body, in your voice, in your boundaries.

But we don’t do it alone.

Because safety is personal…

But resilience?

That’s built in community.

This is the bridge.

  • Between that one class and long-term confidence

  • Between learning the moves and living them

  • Between feeling alone and being surrounded by women doing this work, too

The Society is monthly support, practice, coaching, and connection — for women who want more than a one-time moment.

This is your space to:

  • Stay consistent with personal safety tools

  • Feel grounded and powerful in your everyday life

  • Ask questions, get coaching, and stay connected

  • Be surrounded by a community of strong, smart women committed to walking tall together

This is how we make the “aha” moment last.

This is how we lead ourselves forward — together.

What You Get Each Month:

1. Live Zoom Training (Recorded + Available Anytime)

(Held one Tuesday a month at 8pm EST)

Each month, we tackle real-life scenarios and sharpen skills.

  • Drills: Strikes, blocks, escapes

  • Command Presence: Confident body language, owning the room, voice projection

  • Situational Awareness Training: Safety with children, gas stations, airports, awkward interactions, traveling solo, social media safety, living alone, college safety and more!

  • Home Safety: Setting your home up to be a hard target

  • Emergency Action Planning

  • Nervous System Regulation

  • Mindset Practices

  • Journal prompts

2. Livestream Monthly Coaching

Bring your questions. Get feedback, coaching, and support on:

  • Boundary setting and holding

  • Home security questions

  • Body language

  • Confidence building

  • Recovery from scary moments

  • Best practices for safety

3. The Hard Target Vault

Your private library of training

  • Exclusive video training content- no one else sees

  • Cheat sheets

  • Monthly livestream videos will be recorded and store here

  • Zoom meeting recordings

4. The Society’s Monthly Accountability

Monthly prompts that build confidence, courage, and clarity.

  • Practice holding eye contact with people you just meet”

  • “Clear out 3 safety liabilities in your home this week.”

  • “Notice exits in every room/store/restaurant you walk into.”

  • Notice where you allowed people to overstep your boundaries and what steps you can take this month to stop that.

  • Work with trusting your intuition- inventory all of the times you listened to your intuition and how it helped you.

5. Community Support

Inside a private Facebook group

  • Get to know women from around the world who are experiencing similar things as you.

  • Make connections you normally don't have time to make.

  • Monthly threads where women who own businesses can share so we can support one another.

  • Ask questions as soon as they come up!

6. First Access & Discounts

Instantly become a VIP

  • First to see ALL limited edition swag.

  • First to know about all trainings being held.

  • Exclusive discount on all She's An Asset- in person classes and events (excludes Hard Target Fundamentals with SRT Concepts).

  • Discount on all She's An Asset swag.

How To Join:

  • $19/month, cancel anytime

  • $95 for 6 months, get one month free

  • Immediate access to current content and training schedule

  • You can cancel anytime without any additional fees

Signature Item - Gift for joining Hard Target Society—Digital Welcome Kit

  • She's An Asset Phone Wallpaper

  • Mini audio training: Autumn’s welcome + mindset reset

Join Today To Guarantee Your Seat!

Once We Are Full- The Doors Will Close & When We Open Again, The Price Will Increase.

Next Live Training: Tuesday August 19th at 8pm

Topic: Back to School Safety for ALL (parents & kids)

The Hard Target Society
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Students Are Saying...

"Autumn not only brings great energy to her teaching but her knowledge is unmatched. In one short hour I left with practical advice on how to handle a bad situation while walking my senior dog, new skills to practice, a plan on how to protect myself in my home, a detailed workbook and motivated to further learn how to protect myself and my family."

-Krysta (online student)

It really was wonderful. So many self-protection and family protection suggestions to help us all to stay difficult!

-Carolyn (online student)

Meet Autumn-

Founder of

She's An Asset

SHESANASSET.COM - ALL RIGHTS RESERVED-

AUTUMN CLIFFORD COACHING LLC